For more than 20 years, Threadless has helped hundreds of artists grow their art into successful brands. Over that time, our team has found that Artist Shop owners who enjoy the most success generally follow three essential steps: create, promote, and repeat. The Promo Toolkit is here to help you with the step that artists appear to stumble on most: promotion, particularly on social media. It’s no mystery why many artists struggle with this step. First off, promoting your ownRead more
Posts tagged: #social media promotion
Build a Successful Merch Brand Over Time with These Three Essential Steps
Unless you have an incredible stroke of luck, overnight success is highly unlikely for any career path. Though it’s not impossible to have a viral moment that speeds up your trajectory, it usually takes a prolonged, sustained effort to get where you really want to go. The same is true for artists who aspire to build a successful merch brand with their art. If that’s your ultimate goal, Artist Shops can certainly give you a head start. This free-to-use platformRead more
How to Successfully Launch a New Product with Artist Shops
Print-on-demand websites enable you to upload your graphic art and make it available for sale on a variety of products in only minutes. But despite how quick that process is, a product launch requires a lot more thoughtful planning for it to have a meaningful impact. If you’re looking to drive sales and grow your business, Threadless Artist Shops offers you a variety of tools and resources to help make your launch a success. Follow along to learn best practicesRead more
10 Ways to Promote Your Merch on TikTok
Since launching in 2016, the video-sharing app TikTok has amassed more than 1.2 billion users worldwide and has been downloaded more than 3 billion times.1 In other words, it’s a pretty big deal. While older generations brush off TikTok as an app reserved for Zoomers, it actually has a much larger influence on culture than you might assume. It’s where people go to see what’s trending in the world, and it has the potential to expose artists to millions ofRead more
How to Add Threadless as a Branded Partner on Instagram
According to Instagram’s Business Team, “68% of people say they come to Instagram to interact with creators.” If you’re an artist, there are thousands of unreached users out there who would love to discover your art and get to know you better. Instagram’s Branded Content ads enable businesses like Threadless to promote your branded content posts as ads targeting audiences beyond the people who already follow your account. If you’d like a chance for our social media team to boostRead more
Ink Tuesday, Month 3: Giving My Artist Shop a Refresh
Trying to start a brand from scratch while still having a day job is one of the hardest things I’ve ever done. Some months it feels like I have all the time in the world, and others I’m lucky if I get enough sleep and food in me, let alone work towards my side hustle. Despite my obstacles, this past October, I was still able to put out Ink Tuesday content, go viral once with a TikTok video that receivedRead more
Ink Tuesday, Month 2: My First Sale, the TikTok Algorithm, and More
Starting a brand from scratch is thrilling, but after that initial enthusiasm wears off, things get progressively harder. Especially when you don’t see much success posting online to keep you motivated. It’s easy to get frustrated making artwork no one sees. This is part of what I experienced during Month 2 of Ink Tuesday, my 365 project where I freehand paint for 52 weeks straight. Even though I didn’t see the kind of growth I wanted during September, I’m stillRead more
How to Join the Season of Giving this Holiday
The busiest shopping season is upon us. This time of year is your best opportunity to attract new visitors to your Artist Shop and convert them into regular customers. Your success is our priority, and that’s why we’re letting you in on our upcoming Season of Giving holiday campaign. We’re sharing our concept with you to give you ideas on how to market your shop during the holiday season. This year, we’re focusing on the warm, fuzzy feeling we allRead more
Introducing Ink Tuesday: Month 1 of Starting a Brand from Scratch
I’m the creator of Ink Tuesday, and this past month has been the best of my life. This is surprising, considering this summer I was the most anxious I’ve been in years. I felt like the rug had been pulled out from under me. I was just going through the motions of work, eat, sleep, and repeat with very little to look forward to. All those gut-wrenching feelings of self-doubt went away when I decided to start a 365 projectRead more
Lifestyle Overlays That’ll Make Your Art Pop
Lifestyle photography showcases your products in real-life situations, out in the real world. This allows potential customers to envision themselves using your products in their everyday lives. 75% of online shoppers rely on product photos when deciding on a potential purchase¹. High-quality lifestyle photography not only helps you drive conversions in your Artist Shop, but it can also increase engagement on your social-media posts. More shares equals more conversions! Most lifestyle photography requires a professional-grade camera, near-perfect natural lighting, andRead more
Get Your Incredible Art Featured on Threadless!
We at Threadless want to introduce your art to millions of folks around the world. Not just because it gives us the warm fuzzies in our tum-tums (it totally does), but because it helps you—an independent artist—succeed. That’s the sole reason why Threadless exists. All of the visuals you see on our homepage, social media, blog, and email newsletters feature original designs made by our diverse community. We use our platforms to put your art in front of people whoRead more
Numbers Don’t Lie: Grow Your Business with These Tools
If you’re an Artist Shop owner, you have the skill and imagination you need to make incredible art. We know because we’ve seen it! However, no matter how adept you are at wielding a paintbrush, pen, or stylus, you might not be familiar with the online tools you can use to better sell your art. There are two tools in particular that reveal how customers interact with your shop. Read on to learn how Google Analytics and targeted ad campaignsRead more