Ink Tuesday, Month 2: My First Sale, the TikTok Algorithm, and More

Starting a brand from scratch is thrilling, but after that initial enthusiasm wears off, things get progressively harder. Especially when you don’t see much success posting online to keep you motivated. It’s easy to get frustrated making artwork no one sees. This is part of what I experienced during Month 2 of Ink Tuesday, my 365 project where I freehand paint for 52 weeks straight. Even though I didn’t see the kind of growth I wanted during September, I’m stillRead more

9 Proven Strategies to Grow Your Brand Online

As a small business owner, there are a lot of ways to track and celebrate growth. You can grow your audience on social, subscribers to your newsletter, and visitors to your site. You can also monitor engagement with those different audiences and grow the level of active participation across those channels. There’s always revenue to monitor and hopefully increase over time, as well as units sold, and unique and repeat customers. We’ve collected our favorite Creative Resources to help guideRead more