The Anatomy of a Perfect Homepage

You walk into a boutique and the jeans are mixed with the blouses, the staff is apathetic, and the mannequins are passed out drunk on the floor. What are the chances you’ll end up buying anything? Probably pretty slim. The lesson here is that a strong first impression can be the difference between attracting or repelling customers. This is especially true when it comes to the homepage of your Artist Shop. Unless your visitors arrive through a side door, suchRead more

How to Better Manage Your Time as a Creative in 2020

Looking back at 2019, how did you feel about your productivity level? Were you crushing it? Knocking items off your to-do list, achieving goals, and never, ever finding yourself lost down the Instagram Stories rabbit hole?  If that’s you, we should be signing up for your life advice! But, if you’re like the rest of us and you have great days, okay days, and the occasional not-so-good day, then we’re here to help you better manage your time as aRead more

How to Design, Market, and Sell Custom Shoes

Selling your designs on custom, handmade-to-order shoes is a unique way to offer customers your wearable art. But if you don’t have a background in apparel, product design, or fashion, designing and marketing your own shoes can feel daunting. Breathe deeply, and read on. There are plenty of good reasons to include custom slip-ons as a product in your online store. Take the leap and read our tips for designing and marketing your own custom shoes.    Scope Shoe Specs StartRead more

Fall Design Tips and How to Stay Seasonally Relevant

Before the season starts turning, it’s valuable to make a plan for new fall-inspired designs to add to your online business. While creating designs that embody your brand and resonate with your current audience is important, your shop can benefit from offering a variety of designs that appeal to an even wider customer base. Don’t abandon your brand’s aesthetic and tone, just apply it to seasonally relevant themes, colors, and products. Then when customers explore your Artist Shop as theRead more