It’s the most wonderful time of the year…especially for making sales! ‘Tis the season to get gift shopping, and because of this, the holidays are prime time for your to get an extra boost in sales and publicity for your shop. Here are a few tips for how to get your online shop ready for the holidays!
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Update Your Cover Photo with Holiday Cheer & Sale Info
Making a holiday-ized version of your cover photo is a great way of adding some holiday cheer to your Shop, Facebook page, and Twitter account. It’s also a great place to put sale information, free shipping codes, etc. Posts with this information can get lost in your customers’ newsfeeds and timelines, so having it in your Shop’s cover photo is a great way to reinforce important information and to make it that much easier for customers to know about it! Plus having it right there in your Shop keeps it in customers’ minds while they’re shopping – which is key, considering that one study found that 78% of the customers responding to the study said that a coupon, for example, can ‘close the deal’ if they’re trying to decide whether or not to buy something. Reminding customers of a discount in your Shop could mean the difference between a sale or no sale!
Add Limited Time Winter/Holiday Themed Designs in Your Shop
This is the time of year that people are more willing to spend money on, say, ugly sweater designs. Take advantage of the holiday goggles everyone is wearing. Try selling a limited time only ‘ugly sweater’ design, either a brand new design for your shop or ugly sweater-fy your top-selling design!
Here’s a helpful tutorial on how to make an ugly Christmas sweater design!
Make ‘Last Chance to Receive Your Order in Time For the Holidays!’ Dates Clear
You want your holiday and your customers’ holiday to be merry and bright…not angry and gloomy! Customers don’t want to order a product that doesn’t arrive in time for the holidays, and you don’t want the wrath of customers whose order doesn’t arrive in time for the holidays. Let your customers know when the final week, few days, and final day is to order items from your shop and get them in time for the holidays! Besides showing you care about your customers getting their gifts on time, it also shows that 1: you know your stuff and 2: adds a sense of urgency that encourages taking “buy now!” action.
For information about when people should order from your Artist Shop, click here!
Flesh Out That ‘About’ Section
When it comes to boosting your sales for the holidays, “showing your customers you’re trustworthy” is something that comes up over and over again. Besides letting your customers know when crucial “buy by ______ to get your gifts in time for the holidays!” dates are, there are many ways to build trust. Update the “About” section (new feature on Artist Shops!) in your Shop to make sure it includes links to your social media and information about who you are so customers can get to know you. And be sure to post customer reviews and photos customers take wearing your product (with their permission of course!) so that potential buyers can see those as well!
Create a Gift Guide
Content marketing is a great reason to have a blog for your brand. And content marketing is a great thing to take advantage of during the holiday season. Create a gift guide featuring your products, as well as products by other artists and creators you like (then be sure to tag them on social media and reach out to them, asking them to share your content and spread the word. It’s a great quid pro quo!) You can also reach out to influencers and ask them if they’d like to feature any of your products in a gift guide or if they’d like to share a gift guide you’ve made.
Offer New Products and Styles
Offering new types of products is a great way to create intrigue during the holidays. Artist Shops just added a ton of new products, many of which make perfect gifts and stocking stuffers (like zip pouches, totes, and art prints). Try offering these products and promoting them as great gifts that your customers’ loved ones will love!
This is a given, but having sales during the holidays – both for expected events like Black Friday as well as other sales leading up to the holidays – is crucial. Promote and knock down the price of your best-sellers, drop the price of cold weather apparel, and/or try lowering the prices of every item in your Shop. And offer free shipping as well! Studies have found that free shipping can be the most important thing to customers during the holiday season, second only to lower prices (In Artist Shops, there are still a few days left to take advantage of offering free shipping for your customers!)
Promote, Promote, Promote
As usual, promoting your sales, items, and Shop is absolutely key to successfully snagging some sales! Here are some tips on how to promote like a pro on social media.
Do Some Holiday-Centric Lifestyle Photography
Quality lifestyle photography is always key to making your products look good. The holidays provide a great time to get some friends together, whip up some hot chocolate, and do a nice holiday-themed photo shoot to show customers a lifestyle (with your designs at the center!) that they want to be a part of. If you haven’t ordered samples of your Artist Shop products (at the low base fee cost), now’s the time to do it before the holidays hit!
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We’re an artist community built on the power of helping each other succeed — if you’re reading this and have tips of your own to share, please do so in the comments! Thank you!
Illustrations done by the amazing Katie Lukes