How to Ensure High Quality DTG and Sublimation Prints

We live in a digital world. From the music industry to the photo industry, the creative world has been not-so-gradually making the move to digital for years now, and the retail industry is no exception. But just as the photo and music industries had to learn new ways of putting their creations out there, with digital printing comes new ways to prepare your designs to get the best possible final product. We’ve put together a guide that breaks down everything you need to know to maximize the vibrant look of your designs and to get your design ready for our on-demand printing system. Find out how to optimize your design files and how to ensure high quality DTG and sublimation prints! (And if you still need help on how to set up those files in the first place, check out this guide.)

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First: What is On-Demand Printing?

On Threadless and in Artist Shops, we use on-demand printing: a method where a digital printer is used to print a design directly onto a garment using inkjet technology with direct-to-garment (DTG) or sublimation printing (where all-over prints come from). Think of a computer printer that uses a tee or mug instead of paper. With this process, inks are absorbed by the fibers in the garment. Therefore, knowing how certain materials affect certain colors in a print can help you ensure high quality DTG and sublimation prints.

Why On-Demand Printing?

The tl;dr version: Direct-to-garment (DTG) digital printing has become on par quality-wise with many traditional screen printing methods. Artist Shops uses DTG printing because it’s less limiting to you – the artist – and allows us to offer you tons of awesome products to print on.

The details: While screen printing is a great method, the process behind it would limit product turnaround, would slow down how quickly you could keep a product in stock and how quickly your customers would receive their orders, and is more time- and money-consuming than on-demand. When you screen print, an individual screen needs to be made for each color in your design. So while screen printing has tons of color possibilities, this can be limiting in terms of product turnaround.

DTG allows our artists to take more design risks without inventory that would remain unsold and means that you’ll never run out of stock on any of your designs. So we can invest more in artists and less in inventory that may not allow for taking those design risks.

How Colors Print on DTG

One way to get the most out of DTG printing is to know how to avoid possible faded color situations. DTG provides tons of versatility in terms of color options and product options, but because you’re printing directly onto a garment, certain garment types may affect how those colors show up. Here’s a quick guide to how certain colors and shades appear on various types and colors of fabric!

The DTG Color Spectrum

Some colors show up better on certain DTG garments than others. Above is a full-color spectrum (top bar) vs that same spectrum (bottom bar) printed on DTG. As you can see, the hardest hues to hit are the bright reds, cyans, and greens. Let’s use this color swatch template as our reference to explore quick spectrums of these colors (there’s a version you can pull into Photoshop for easier visuals in this article):

On this template, the top row of colors starts with a solid color, and each swatch after it is a % transparency of that color. On the bottom row is if the same color had a white background behind it and used the eyedropper in photoshop to get the solid hex value. Here are some printed versions of this template:

On a black garment:

On a heather gray garment:

And on a white garment:

Note that on white, all colors fade naturally because prints done on white shirts do not use an under-base. Designs on other colors will use a white under-base that will make your transparencies fade out to a lighter color as opposed to a darker one.

Since DTG files are printing in RGB, it’s difficult to achieve super bright and neon CMYK colors. Here are our RGB suggestions to achieve those neon and pastel colors:

How Black Inks Print on DTG

“True Black”

Although true black is usually #000000, achieving this on our DTG printers is a bit different. The way to get a nice dark black – especially on lighter garments – is with the CMYK values 55,55,55,100, respectively.

White Transparencies on DTG

Here is a spectrum of different opacities of white ink so you can see how it will print. We recommend staying above 30% opacity. As you can see, any transparencies lower than 30% are either super faint or don’t show up at all – keep that in mind when designing!

On-Demand vs. Original Design File

Let’s look at what a design file looks like while it’s on the computer vs how it looks once it’s actually printed. We’re going to use Lim Heng Swee’s “You Are My Universe” as an example.

Pros vs Cons of DTG vs Screen Printing

Here are a few pros and cons of DTG vs screen printing.

    • Saturation is higher in screen printing. While on-demand can achieve nice and bright colors, there are certain hues (i.e reds) that will print a little bit more toned down.
    • With screen printing, you need to have a new screen for every color in your design, so the screen printing process can take a lot longer than on-demand, which slows down the turnaround time that customers would get an order from your shop.
    • Halftones with higher frequencies can be achieved nicely on screen print but can get lost with on-demand because of their small size. With on-demand, we’ve found that frequencies less than 25LPI prevent the largest loss of details (see image below).
    • With screen printing, you run the risk of running out of certain sizes or styles of a design and having to wait until the items are remade and restocked. Because on-demand is made as you need it with a faster process, you don’t run the risk of running out of stock.


What types of inks do we use?

All of the inks used in our on-demand printing are water-based. They do not contain PVC, phthalates, or AZO dyes.

Why does my shirt smell a little funny?

That odor you may smell on your new tee is a by-product of the custom printing method used to print the design. This is just temporary! Now that your tee is out of the confined space of the shipping bag, the printing smell will go away after a few days and a wash cycle.

Try it Out!

On-demand is a great way of getting a quality product out to customers quickly; that’s why we love it! Using the above suggestions, you can make sure that your design is ready for the on-demand process and will look amazing. Go try it for yourself! And if you have any tips on how to ensure high quality DTG and sublimation prints, leave it in the comments!

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Illustrations by Katie Lukes.

Want to start an online business? Try Artist Shops for free!

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13 responses to How to Ensure High Quality DTG and Sublimation Prints

  1. rob says:

    it says at one point DTG files are printing in RGB, then a bit later you state that the best BLACK is in CMYK (55,55,55, 100). Since i am unaware that you can set up files to contain both RGB, and CMYK, which is the best color format to upload and print with?

  2. Joe Rodriguez says:

    I have the same question regarding the best black. Which way are we going? RGB or CMYK?

    PS, thanks for all the info.

    • Elizabeth says:

      You’re welcome Joe! I mentioned in a comment above that the best is indeed RGB and you set CMYK values in your RGB file. Let us know if you have any other questions and don’t hesitate to reach out to

  3. Peter Bryant says:

    This is a brilliant article! It gives a great explanation and visual examples to so many questions that customers, designers and printers have. Thanks so much for posting it.

  4. Jamus says:

    Is there a white base layer in the examples for heather gray and black garments with transparency?

    And if my image is only white, will there still be a base layer of white (which would essentially be two layers of white on top of each other).

    It’s confusing.

    I’ve tried designs using a single solid color on a color garment and it has a subtle white layer that ruins the print. For example, black ink on a red shirt, if there is a white base layer it’s evident in the print—it looks bad. There isn’t always a need for colors to “pop”, is there a way to avoid the white base layer entirely (as it appears to be in the black/heather gray garment examples above)?

  5. Bil Andersen says:

    There is a lot of CONFUSION being caused here… RGB – CMYK.

    RGB is a VIDEO colour space NOT a printing colour space.

    All physical DTG|Dye Sublimation printing is done using CMYK INKS.

    Silk screen printing can use CMYK inks or Pantone or other single proprietary brand inks.

    The problem is that telling customers to use the RGB colour codes rather than CMYK percentages (which are actual ink mixes) is the confusing part to non professional graphic artists.

    They would be far better off designing in the CMYK colour space then converting their designs to RGB for your file specifications.

    They will still need to bump their colours in their graphics programs via Colour Balance \ Levels \ Curves etc while still in the RGB document to improve the final printed image.

    I am not saying the Guide above is incorrect but for my money using RGB in any way when talking about physical printing is a misnomer.

    All digital printing is done using CMYK so that’s where everything should start when creating a design regardless of what graphics program is being used.

    White is white but not all blacks are equal!!! 🙂

    • Boob says:

      Gotta agree with Bil.

      Ya know how they say, “know your audience” if you’re trying to write a story? Basically the same sorta thinking applies when designing. You should always know and design for your intended medium. Work in CMYK for print and DTG. Work in RGB for games and video. If ya want your art everywhere, ya either need to put in some extra work catering to specific mediums and converting color spaces, or accept the dreaded color consequences.

  6. Nasty says:

    Why are you guys telling people to work in RGB and then use CMYK values? Lol it makes it seem like you, the DTG printing experts, don’t know what your talking about. To anybody reading this, set your document up as CMYK and make sure your swatches are 4 color process /CMYK. If you see RGB anywhere you’re doing it completely wrong.

  7. Erin says:

    honestly this has confused me because other sites ive used print in CMYK so i design then transfer to CMYK to view so i get an idea of colours printing look and then go back to RGB…I am not sure why they talk as though it prints in RGB that confused me completely i spent ages re reading this confused to then see comments confirming it prints in CMYK so actually everything i learnt from redbubbles printing methods is basically what I should apply to this and just basically ignore this article because it makes zero sense to me and is confusing me talking about RGB colours for printing because RGB colours look brighter than CMYK when transferred to CMYK outlook. So i dont get it…it makes no sense what they say.

    CMYK looks darker when you take an RGB file and use a program like krita to soft preview it in CMYK the difference is very different so i think this article would confuse me and make me think its printed in RGB and i wouldnt have taken the same precautions as i do with colours for redbubble etc

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