Since launching in 2016, the video-sharing app TikTok has amassed more than 1.2 billion users worldwide and has been downloaded more than 3 billion times.1 In other words, it’s a pretty big deal. While older generations brush off TikTok as an app reserved for Zoomers, it actually has a much larger influence on culture than you might assume. It’s where people go to see what’s trending in the world, and it has the potential to expose artists to millions ofRead more
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Ink Tuesday, Month 2: My First Sale, the TikTok Algorithm, and More
Starting a brand from scratch is thrilling, but after that initial enthusiasm wears off, things get progressively harder. Especially when you don’t see much success posting online to keep you motivated. It’s easy to get frustrated making artwork no one sees. This is part of what I experienced during Month 2 of Ink Tuesday, my 365 project where I freehand paint for 52 weeks straight. Even though I didn’t see the kind of growth I wanted during September, I’m stillRead more
Holiday Marketing Guide: Your Ultimate Checklist for the Peak Shopping Season
The holiday season brings more than just festive cheer. It’s a high-stakes time for e-commerce, with recent data showing that holiday sales make up nearly 20% of annual retail revenue.1 For Artist Shops, this means endless opportunities to connect with gift-seeking shoppers and grow your brand. It also underscores how important it is to have a robust holiday marketing plan in place. Sound daunting? We’re here to help. This Artist Shops Holiday Checklist is your guide to prioritizing, prepping, andRead more
Launch Your Artist Shop Like a Pro: Your Step-by-Step Playbook
Launching an Artist Shop is a huge milestone for any artist, marking the beginning of an exciting new chapter in your creative journey. But the process doesn’t happen all at once—it comes in phases, each one bringing you closer to a successful shop that reflects your brand and attracts customers. Whether you’re just starting out or looking to expand your art business, understanding the steps involved in each phase will help you launch your Artist Shop with confidence. In thisRead more
Stand Out on Social: Engaging Video Strategies for Shop Owners
As an Artist Shop owner, promoting your merch on social media is essential to making sales and growing your brand. This type of marketing is most effective when it features content that captures attention and engages without feeling like just another ad. Creating promotional content that feels natural and authentic is what makes you stand out on social. In this post, we’ll show you a variety of Threadless influencer videos that are examples of how to make your Instagram andRead more
2024 Design Forecast: 10 Emerging Trends to Look Out For
As a Artist Shop owner in the ever-evolving landscape of e-commerce, staying ahead of the curve is key to captivating your audience. Understanding and incorporating emerging design trends into your art not only keeps your work fresh but also connects you with the pulse of what shoppers are seeking. In this post, we’re diving into the design trends that we predict will make waves through 2024. Based on our market research, we’ll explore what makes these trends unique and whyRead more
Asking Artists: What’s Your Creative Process Like? – Part 2
In the first installment, we explored the intriguing ways artists transition from the initial spark of an idea to a finished piece in their Artist Shop. The journey from concept to creation is as varied as the artists themselves, and we’re excited to delve further into this artistic exploration. In this continuation, we’re featuring a new group of talented individuals, each with their own unique creative process. Discover how they overcome the daunting blank screen, transform their imaginative concepts intoRead more
Summertime Vibes: Creating Trendy Summer Collections for Your Merch Store
Summer is a time of warmth, adventure, and endless possibilities. As an Artist Shop owner, summer collections and product drops enable you to tap into the vibrant energy of the season. By aligning your shop with summer trends that suit your brand, you can capture the attention of a wider audience and evoke a sense of relevance and connection. This helps you establish a stronger rapport with your followers, which leads to increased engagement, repeat purchases, and a loyal fanRead more
Promo Toolkit: Everything You Need to Build Social Media Posts for Your Shop
For more than 20 years, Threadless has helped hundreds of artists grow their art into successful brands. Over that time, our team has found that Artist Shop owners who enjoy the most success generally follow three essential steps: create, promote, and repeat. The Promo Toolkit is here to help you with the step that artists appear to stumble on most: promotion, particularly on social media. It’s no mystery why many artists struggle with this step. First off, promoting your ownRead more
Asking Artists: What’s Your Creative Process Like? – Part 1
Previously for our Asking Artists column, members of our community showed us their workspaces and explained the type of environment that helps them get in a creative mindset. But once they’re comfortable at their workstation, how do they go from staring at a blank screen to adding a completed work of art to their Artist Shop? We recently caught up with artists to learn more about their creative process. Read about their routines and how they work through creative blocks,Read more
Art Trends: The Y2K Aesthetic Revisits the Fun, Trashy Futurism of the 2000s
The turn of the millennium was supposed to be widespread chaos. (SPOILER ALERT, it wasn’t.) People all over the world stockpiled necessities as doomsayers predicted a computer glitch known as the Y2K Bug would collapse worldwide infrastructures as soon as the year 2000 hit. Yeah…none of that ended up happening. Instead, the anxiety of the time shifted toward a utopian futurism that permeated all facets of art, fashion, and entertainment. That’s how the Y2K aesthetic was born. “Subtle” is notRead more
Your 2022 Artist Shops Holiday Checklist
The holiday shopping frenzy has begun and it’s your time to capitalize on the busiest season of the year for e-commerce. There’s so much to do and so many opportunities for your brand to grow that it can feel overwhelming. Where do you even start? The Artist Shops Holiday Checklist is here to guide you through the hectic season and help ensure your holiday promotions are a success. The strategy? Divide and conquer. We split this year’s checklist into fourRead more