‘Tis the season to optimize your Threadless Artist Shop for holiday-related Google searches! Did you know that a whopping 87% of online holiday shoppers have reported using Google properties as a shopping resource during the holiday season?1 This statistic, courtesy of Google themselves, underscores the immense value of SEO (Search Engine Optimization) for boosting your sales during the festive period. In this blog post, we’ll guide you through the holiday SEO essentials, from keywords to shop optimization, so you canRead more
Search Results for: SEO
Avoid Common SEO Mistakes with These 6 Best Practices
Deep down inside, we all want to be number 1 in someone’s eyes. When it comes to SEO, we mean it literally. Getting your merch store to rank at the top of search engine results pages (SERPs) can boost your traffic and help you convert new leads into customers. This may seem like a herculean task, but it’s not impossible if you avoid common SEO mistakes that could exile you to page 35. Nothing good happens on page 35. TrustRead more
How to Use SEO to Get More Customers
The internet is vast. And putting your designs out there without making sure you’ve got some solid SEO for them is a lot like fishing without bait – it’s gonna be way harder to get a bite. And it’s not much different for blogging – you could have the best content in the world, but if you don’t know how to use SEO to help people and search engines find it? It might as well just sit and gather pixel dust. Around the middle ofRead more
What is SEO and How do You Use it?
Whether or not you’ve heard the three-letter-‘word’ “SEO,” there’s one question we can all relate to: “WTF is SEO…” SEO stands for Search Engine Optimization. Which also kind of begs the same question: “wtf is search engine optimization?” Search engines like Google and Bing have always been tools to gauge the popularity of sites. SEO kind of leaves a trail of crumbs for ants to follow, if you will, or a trail of Reese’s Pieces for ET – it sets up a path for searchRead more
Best Practices: Mastering the Art of Naming Your Designs
Today, we’re diving into a topic that, while seemingly straightforward, plays a pivotal role in your Artist Shop’s success: the art of naming your designs. In recent times, we’ve observed a trend among shop owners leaning towards keyword stuffing in their design names. While the intention—to improve searchability and visibility—is understandable, this practice often leads to long, unwieldy names that can detract from the overall shopping experience. Our goal here is to steer you towards more effective strategies, enhancing bothRead more
Holiday Marketing Guide: Your Ultimate Checklist for the Peak Shopping Season
The holiday season is upon us, and it’s more than just twinkling lights and merry songs. It’s a pivotal time for e-commerce. According to the National Retail Federation, holiday sales during November and December have made up roughly 19% of total retail sales over the past five years, and the figure can be higher for some retailers.1 This data underscores the monumental potential the holidays bring to online merch stores like yours. It is not just recommended, it’s critical toRead more
Community Spotlight: 5 Shops with Killer Halloween Collections
Halloween isn’t just a one-night affair. For many, it’s a season, a mood, a lifestyle. For Artist Shop owners, the haunted holiday offers a thrilling opportunity to connect with customers in the most imaginative ways. Creating Halloween collections taps into the enthusiasm of the season, drawing in shoppers keen on expressing their ghostly vibes. Today, we’re diving into the crypt to unearth some of the most spellbinding Halloween collections at Artist Shops. We hope their creativity will inspire you toRead more
Summertime Vibes: Creating Trendy Summer Collections for Your Merch Store
Summer is a time of warmth, adventure, and endless possibilities. As an Artist Shop owner, summer collections and product drops enable you to tap into the vibrant energy of the season. By aligning your shop with summer trends that suit your brand, you can capture the attention of a wider audience and evoke a sense of relevance and connection. This helps you establish a stronger rapport with your followers, which leads to increased engagement, repeat purchases, and a loyal fanRead more
Art Trends: The Y2K Aesthetic Revisits the Fun, Trashy Futurism of the 2000s
The turn of the millennium was supposed to be widespread chaos. (SPOILER ALERT, it wasn’t.) People all over the world stockpiled necessities as doomsayers predicted a computer glitch known as the Y2K Bug would collapse worldwide infrastructures as soon as the year 2000 hit. Yeah…none of that ended up happening. Instead, the anxiety of the time shifted toward a utopian futurism that permeated all facets of art, fashion, and entertainment. That’s how the Y2K aesthetic was born. “Subtle” is notRead more
Asking Artists: What Does Your Creative Workspace Look Like? – Part 2
Where in your home or studio do you feel your most creative when making art? What items do you always keep close by to make your process easier? What’s something you absolutely can’t work without? Continuing the conversation from Part 1, members of the Threadless Artist Shops Community showed us their creative workspace and talked about their preferences. You’ll notice some recurring themes here—natural light, coffee, pets for moral support. But you’ll also read about unique features like a hidingRead more
Your 2022 Artist Shops Holiday Checklist
The holiday shopping frenzy has begun and it’s your time to capitalize on the busiest season of the year for e-commerce. There’s so much to do and so many opportunities for your brand to grow that it can feel overwhelming. Where do you even start? The Artist Shops Holiday Checklist is here to guide you through the hectic season and help ensure your holiday promotions are a success. The strategy? Divide and conquer. We split this year’s checklist into fourRead more
Asking Artists: What Does Your Creative Workspace Look Like? – Part 1
You can learn a lot about an artist just by looking at their creative workspace. You’ll see everything from their preferred tools to the ambience that helps them get into a creative mindset. Artists from the Threadless Artist Shops Community recently gave us a glimpse into their own personal workspaces and discussed some of the items that are essential to their creative process. Each workspace you’ll see is wildly different from the last. Some artists create from their own techRead more