Avoid Common SEO Mistakes with These 6 Best Practices

Deep down inside, we all want to be number 1 in someone’s eyes. When it comes to SEO, we mean it literally. Getting your merch store to rank at the top of search engine results pages (SERPs) can boost your traffic and help you convert new leads into customers. This may seem like a herculean task, but it’s not impossible if you avoid common SEO mistakes that could exile you to page 35. Nothing good happens on page 35. TrustRead more

How to Use SEO to Get More Customers

The internet is vast. And putting your designs out there without making sure you’ve got some solid SEO for them is a lot like fishing without bait – it’s gonna be way harder to get a bite. And it’s not much different for blogging – you could have the best content in the world, but if you don’t know how to use SEO to help people and search engines find it? It might as well just sit and gather pixel dust. Around the middle ofRead more

What is SEO and How do You Use it?

Whether or not you’ve heard the three-letter-‘word’ “SEO,” there’s one question we can all relate to: “WTF is SEO…” SEO stands for Search Engine Optimization. Which also kind of begs the same question: “wtf is search engine optimization?” Search engines like Google and Bing have always been tools to gauge the popularity of sites. SEO kind of leaves a trail of crumbs for ants to follow, if you will, or a trail of Reese’s Pieces for ET – it sets up a path for searchRead more

Asking Artists: What Does Your Creative Workspace Look Like? – Part 1

You can learn a lot about an artist just by looking at their creative workspace. You’ll see everything from their preferred tools to the ambience that helps them get into a creative mindset. Artists from the Threadless Artist Shops Community recently gave us a glimpse into their own personal workspaces and discussed some of the items that are essential to their creative process. Each workspace you’ll see is wildly different from the last. Some artists create from their own techRead more

Create a Free “Link in Bio” Landing Page for Your Brand

If you’re looking to sell your art online, you should make it as easy as possible for your social-media followers to find you on all platforms where they can support you. But that gets tricky on Instagram since it only allows you to add one external link to your bio. Plus, the app doesn’t allow hyperlinks in posts to your feed. So how else are you supposed to share links to all of the rad stuff in your shop? WeRead more

10 Answers to the Question “How Do I Get More Sales?”

After you’ve spent all that time making your homepage look awesome, tweaking your shop’s SEO, and setting up all of your social media accounts, it can feel discouraging when your products aren’t flying off the shelves like you want them to. So what’s an Artist Shop owner gotta do to get more sales? That’s the question of the century. Back in 2017, our team shared 8 Reasons You Might Not Be Seeing Sales, offering tons of advice that’s still helpfulRead more

Your Artist Shops Holiday Checklist: 2021 Edition

We’re already deep in the trenches of the holiday season. If you’ve been here before, welcome back! First time? Just follow our lead and we’ll help you navigate through the chaos of running an online shop during the busiest time of the year. There’s a lot to do to ensure your holiday season is successful, from refreshing the look of your shop to strategizing promos to mapping out your social media schedule. We want to make that to-do list lessRead more

Update Your About Page in 4 Easy Steps

You’ve set up your Artist Shop and sales are rolling in. Our community loves your work and they want more! But questions remain. Who are you? What inspires you? Where did you come from? These questions can all be answered in your shop’s About Page. Keep reading to learn how to update your shop in four easy steps! The Importance of a Personal Touch The About Page lets your customers connect with you on a more personal level. Having anRead more

Winter is Coming: Prep Your Shop for the Holidays

E-commerce takes the danger out of holiday shopping. Consumers no longer have to camp outside of department stores in the cold for the sake of getting a good deal, or literally duke it out with fellow shoppers over a hotly anticipated product. If they choose, they can get all of their holiday shopping done with just a few taps on their phone. According to the National Retail Federation (NRF), e-commerce accounted for 20.1% of total holiday sales in 2019. ExpertsRead more

How to Make Your First Sale—and the Next

A mysterious voice in a cornfield somewhere in Iowa once said, “If you build it, they will come.” The same is true for your Artist Shop, but when they come, will they buy? Luckily, you won’t have to wait for an apparition to answer that question if you follow a few simple tips on how to make your first sale. There’s a lot of variables in converting visitors to customers, but the following suggestions can help you lure fish inRead more

Update Your Product Pages for Holiday Shoppers

You’re getting your shop ready for increased holiday traffic and joyful holiday shoppers. But there’s one (very important!) element you’re likely overlooking: product pages. The individual pages for each product play a role in how easily your customers are able to find your products via search. You’re already aware of how you can drive more traffic to your shop with different search engine optimization tactics. But holiday shopping takes looking for the right online apparel to the next level. CustomersRead more

How to Increase Traffic to Your Site

You’ve set up your site, you’ve set up your merch shop, you’ve set up all your social channels. So…where are all the customers? The Internet world is vast, and it can sometimes feel like you’re screaming into the void every time you post a tweet that gets no likes or an Instagram post that falls flat. Luckily, there are lots of ways you can increase traffic to your site, online store, and more. Find out how to increase traffic toRead more